What is the difference between key terminology in HubSpot vs Salesforce?

When you're planning on integrating or importing data between HubSpot and Salesforce, terminology differences are important.

There are some small differences between the terminology that is used by Salesforce vs HubSpot. 

Terminology Salesforce vs HubSpotWhat's the difference between a lead and contact in the two platforms?


  • Contact - email address is known (not a lifecycle stage)
  • Lead - the lifecycle stage of a contact who has filled in a form (in addition to or excluding a subscribe form)


  • Contact - person you are talking to who has been qualified
  • Lead - email address is known

For more insights into integrating Salesforce and HubSpot view this article.